Company
About
Taussy Daniel is a renowned fashion designer who has built a distinguished career through the creation of exclusive, luxurious dresses and unique pieces that capture the essence of elegance and sophistication. With a reputation for producing timeless designs that seamlessly blend art with fashion, Taussy Daniel's creations are known for their exquisite craftsmanship and exceptional attention to detail. Her iconic dresses have graced the red carpet and been celebrated by fashion elites, solidifying her position as a top-tier designer in the world of haute couture. As a designer of such caliber, Taussy Daniel recognized the importance of evolving her brand to reflect both her heritage and her vision for the future. After years of success in the fashion industry, she sought to modernize her brand’s identity, breathing new life into her visual language to better represent the luxury and artistry that define her work.
Client
Taussy Daniel
Sector
Fashion designer
Location
Mozambique
Services
Logo Design & Redesign;
Branding and Visual Identity;
Monogram Design;
3D Packaging and Product Visualizations;
Color Palette and Typography Development:
Packaging Design (Boxes, Cards, etc.);
Digital Strategy (Link Tree and QR Code Creation);
Copywriting & Art Direction.
Goal
Taussy Daniel approached us with the goal of reinventing her brand identity to better align with the modern luxury fashion market. She wanted to refresh her logo, update the color palette and typography and create a signature monogram that would elevate her branding across all platforms, including packaging and promotional materials. The objective was clear: create a brand that was as timeless and exclusive as her creations, ensuring that it would appeal to her discerning clientele.
This rebranding was essential not only for maintaining her legacy but also for ensuring the continued appeal of her brand as it expanded into new markets and embraced digital technologies. The monogram, for example, would serve as a prominent feature on her products, including scarves and boxes, further enhancing the luxury experience and contributing to the exclusivity of her collections.
Our Strategy
Our strategy was to embrace the essence of Taussy Daniel's established reputation and transform it into a more contemporary and refined visual identity while maintaining the elegance and sophistication that have made her a household name.
We approached the rebranding with the goal of preserving her legacy while incorporating modern elements that reflect her innovative spirit. Working closely with Taussy, we ensured that the updated identity would highlight her unique position in the world of high-end fashion.
This approach included refining and modernizing the existing logo to create a sleeker and more minimalist design that aligns with her philosophy, making it a true symbol of the luxury and exclusivity her pieces represent.
We also developed a sophisticated color palette and modern typography to complement the elegance of her collections, reinforcing the timeless appeal of her brand.
This included deep, rich tones paired with delicate and minimalist fonts to evoke a sense of timeless beauty.
To further strengthen the brand’s identity, we designed a distinctive monogram for use on scarves, boxes, and other luxury packaging. This monogram would serve as an instantly recognizable symbol of the Taussy Daniel brand, reinforcing her status as a designer of exclusive, high-quality pieces.
We also updated the packaging to align with the new branding, creating custom-designed boxes and cards that reflected the high-end, bespoke nature of her collections. To bring these new designs to life, we developed 3D visualizations of the boxes and scarves in multiple color combinations.
This allowed us to showcase the versatility of the branding across different products and provided Taussy Daniel with a realistic preview of how the new packaging would look before production.
Project
Process
The project began with an in-depth exploration of Taussy Daniel’s history, values and design philosophy.
This foundational research ensured that every aspect of the rebranding remained true to the essence of her work, preserving the elegance and sophistication that define her collections.
From this understanding, we developed a comprehensive rebranding package designed to elevate the brand’s presence and reinforce its luxurious identity. We started by redesigning the logo, creating a sleek, minimalist and timeless emblem that perfectly reflected the refinement and exclusivity of Taussy Daniel’s collections.
Alongside the primary logo, we crafted a monogram, blending elegance with modernity. This signature symbol was designed to be prominently featured on her line of scarves and luxury packaging, further strengthening brand recognition and exclusivity.
To complement the visual identity, we curated a color palette and typography system that embodied sophistication and luxury. The chosen tones exuded a sense of refinement, while the updated typography balanced contemporary aesthetics with readability, ensuring a cohesive and elegant brand presentation.
A key component of the rebranding was the packaging redesign.
We meticulously reimagined the boxes and cards, ensuring that every item created by Taussy Daniel would be presented in an exquisite, high-end manner.
The new packaging was designed to evoke a sense of anticipation and excitement upon unboxing, enhancing the overall luxury experience and mirroring the exceptional craftsmanship of the pieces inside.
To provide a realistic preview of the new brand elements, we utilized 3D visualizations, allowing Taussy Daniel to see detailed renderings of her redesigned packaging and scarves before production. This technology enabled her to explore different color combinations and refine the final look, ensuring the perfect execution of her vision.
Recognizing the importance of a strong digital presence, we also developed a Linktree, serving as a centralized hub that connected customers to all of Taussy Daniel’s digital touchpoints, including her website and social media platforms.
Additionally, we integrated a QR code into her business cards, offering a seamless connection between the physical and digital brand experience. With a quick scan, potential clients could instantly access the online store, browse collections and stay updated with the latest releases.
Through this strategic and meticulously crafted rebranding effort, we ensured that every touchpoint—whether digital or physical—reflected the luxury, sophistication and timeless appeal of Taussy Daniel’s brand.
The rebranding of Taussy Daniel successfully encapsulated the brand’s legacy while propelling it into a new era of sophistication and exclusivity. The refined logo, monogram, and packaging now serve as hallmarks of the luxury that defines Taussy Daniel’s creations. The new branding, including the 3D visualizations of the packaging and scarves, was met with great enthusiasm from both clients and industry professionals, helping to elevate Taussy Daniel’s already prestigious reputation. The addition of the Link Tree and QR code further modernized the brand’s engagement with customers, offering them an exclusive, seamless experience from offline to online. Through this collaboration, Taussy Daniel now has a brand that reflects her vision for the future, with the perfect balance of tradition and modernity. Her creations are now wrapped in an identity as timeless and refined as the pieces themselves, ensuring the brand’s continued success in the luxury fashion industry.
