Company
About
Suss Milano is a luxury fashion brand that represents elegance, comfort and confidence in the female universe. With the philosophy that "Power is a luxury and a timeless trend," the brand aspires to empower women by making them feel both powerful and comfortable in their own skin. Meticulously crafted garments embody quality and exclusivity, designed to provide a sense of strength and self-assurance. When the owner of Suss Milano approached us, she had a vision — a vision that was ready to be brought to life in both the digital and physical worlds. She wanted to create not just a brand but a legacy that would resonate with women around the globe. Our mission was to launch this new luxury brand from scratch and ensure that it was positioned as an exclusive, timeless, and powerful fashion label.
Client
Suss Milano
Sector
Brand
Location
Italy
Services
Goal
Suss Milano’s objective was to create a luxury fashion brand that embodied elegance, comfort and power. From naming the brand to establishing its core values and from designing its logo to launching the website, the goal was to create a full-fledged brand experience that would captivate women who appreciate high-end fashion and exclusivity.
We were tasked with developing everything for Suss Milano, including its branding, digital presence, physical products and marketing strategy.
Additionally, Suss Milano sought to expand internationally, requiring legal consulting, international sales strategies, and business partnerships to ensure success in the global marketplace.
Our Strategy
Our approach to bringing Suss Milano to life was comprehensive and immersive.
We began with the brand’s foundational elements and then worked on every aspect needed to establish it as a leading luxury brand. We crafted the brand from the ground up, starting with the logo, the brand’s name, its story and its core values.
The goal was to establish a brand that would resonate with luxury and empowerment, making women feel as if they were stepping into a world where elegance meets confidence.
From a sophisticated website to a social media presence, everything was designed to build awareness and create anticipation for the brand’s launch.
To showcase the garments in a modern and innovative way, we created 3D models of the pieces to make them come to life digitally.
These 3D models were presented as if they were on the runway, ensuring that potential clients could see how the designs moved and how they would look in real life.
We organized and executed several fashion campaigns in Portugal and Italy. These campaigns involved working with luxury fashion photographers, stylists, hairdressers, makeup artists and model agencies across multiple countries.
We paid attention to every detail, from selecting fabrics and accessories to organizing model fittings and photoshoots.
Our team worked closely with the client to ensure that every piece of clothing embodied the brand’s values. We were involved in the selection of fabrics, the design of accessories and the overall aesthetic of each garment.
We accompanied the client to trade shows, assisted with garment fittings and provided names for each piece. Our involvement didn’t stop at the design phase.
We were involved in every step of the process, from creating the brand’s labels and ensuring they were made according to the highest standards to ensuring the website was properly developed and launched.
We created a digital presence, set up social media profiles and guided the client on how to manage interactions with potential customers.
We provided legal consultancy to ensure that the brand was correctly registered, protecting its intellectual property and ensuring compliance with international laws. We also advised on international sales strategies, helping Suss Milano navigate the complexities of entering new markets and creating effective global partnerships.
As part of the international growth strategy, we helped Suss Milano establish valuable business partnerships.
Our network of connections facilitated collaborations that allowed the brand to expand its reach and enhance its presence in key international markets.
Project
Process
We developed the name, logo and full brand identity for Suss Milano, crafting a compelling brand story and a set of core values designed to resonate with the target audience of powerful, confident women.
Our team designed and developed a sleek website that showcased the collections and campaigns, providing an easy and engaging online shopping experience. We also set up and managed social media channels to engage with potential customers and increase brand awareness.
In addition, we created highly detailed 3D models of the garments, simulating runway shows to allow customers to experience the clothing digitally before they could touch the fabric, enhancing the overall shopping experience. We led multiple fashion campaigns in Portugal and Italy, collaborating with luxury fashion photographers, stylists, hairdressers and makeup artists.
Our team managed the coordination of model agencies and ensured the campaigns aligned with the brand’s vision.
We also assisted with fabric selection, fitting sessions, naming collections and providing guidance on accessories, working closely with Suss Milano to ensure every garment reflected the brand's identity.
We designed and produced high-end labels that complemented the luxury clothing line, reinforcing the brand’s elegance and exclusivity. From attending trade fairs to assisting with product testing and marketing strategy, our team was present in Italy whenever necessary, including during photoshoots and fairs.
We were always by Suss Milano’s side to ensure the brand launched successfully.
Additionally, we were responsible for the art direction of the campaign photoshoots, lookbook styling, and promotional videos. Every visual element was meticulously planned to maintain the brand's elegance and sophistication.
We provided legal counsel to ensure the brand was properly registered, addressed intellectual property concerns and ensured compliance with international regulations.
Our team developed strategies for global market penetration and advised on how to navigate international sales channels effectively.
Finally, we helped establish key partnerships with international distributors, designers and agencies to support the global expansion and recognition of the brand.
Suss Milano has successfully launched as a high-end luxury fashion brand that represents power, elegance and confidence. The combination of its sophisticated brand identity, innovative digital presence and beautifully crafted garments has made it stand out in the competitive fashion industry. The 3D models and luxury campaigns captured the attention of its target audience and the brand’s unique story resonated with women who are looking for quality and exclusivity in every piece they wear.
The launch of the brand has been met with great success and Suss Milano has established itself as a symbol of elegance and empowerment, offering a timeless collection that continues to inspire women around the world. Through strategic legal and business consulting, the brand is now well-positioned for international growth, with a robust foundation for success in key global markets.
