Company
About
Marizé has been a benchmark in the Portuguese textile industry for over 40 years. With a legacy of quality and innovation, it was time to update its digital presence without losing its identity. The challenge? Modernize the brand, strengthen its positioning and create a website that truly reflects its excellence.
Client
Marizé
Sector
Home Textiles
Location
Portugal
Services
Branding & Visual Identity;
Web Design and Development;
Strategic Copywriting;
Professional Photography and Editing;
AI-Enhanced Imagery;
SEO Optimization and Performance Monitoring;
Analytics Management &
Trade Fair Materials (QR Code, Video, Business Cards).
Goal
Marizé wanted more than just a visual refresh. The goal was to strengthen the brand, stand out in a competitive market and make a lasting impression at its next major trade fair.
The focus was on creating a modern identity without losing its heritage and developing powerful tools to attract new clients and partners. This is where we stepped in.
Our Strategy
Our mission was clear: to reposition Marizé in the digital world and prepare it to shine at the international trade fair. We crafted a strong branding strategy, ensuring tradition and innovation worked hand in hand.
We designed a bilingual catalog website that tells the brand’s story and showcases its products in an engaging way.
We developed strategic content, with compelling copy and visuals that capture the essence of Marizé.
We equipped Marizé with powerful tools for the trade fair, including a custom QR code, distinctive business cards, and an impactful promotional video.
We implemented SEO and analytics to track performance and ensure maximum visibility in search engines.
Every detail was carefully planned to ensure that Marizé stood out and captured the attention of its target audience.
Project
Process
The project started with refining Marizé’s logo. Since the company wanted to keep its identity intact, we focused on subtle modernizations, making it more versatile and suited for digital applications.
Next, we developed a complete visual identity. We defined typography, a color palette, and branding guidelines to ensure consistency and instant recognition. Every detail was carefully considered to reflect trust, tradition, and innovation.
We built a bilingual catalog website from scratch, ensuring an intuitive user experience and a sophisticated design. This website was more than just a product showcase—it became a platform to share Marizé’s story, reinforce its sustainability efforts and provide an up-to-date news and blog section. All the copy was crafted by our team, ensuring an engaging and strategic tone.
To bring the new website and Marizé’s communication to life, we organized exclusive photoshoots.
Our team traveled to a partner hotel, where we created authentic settings to highlight the quality and elegance of the brand’s products.
We also conducted a full photoshoot at Marizé’s facilities, capturing production processes and behind-the-scenes moments, creating a high-quality visual library. To further enhance the project, we leveraged AI-generated imagery for key pages like sustainability, ensuring a visually cohesive and striking look.
Marizé’s presence at trade fairs was a crucial aspect of the project. To enhance engagement, we developed a custom QR code, allowing sales representatives to quickly share key information with potential clients. We also designed high-impact business cards and created an engaging promotional video to be showcased at international trade fairs.
To ensure Marizé had a strong and sustainable digital presence, we implemented SEO strategies and analytics on the website. This allowed the brand to monitor its online performance, optimize content and increase visibility in search engines.
Every step of this project was designed to ensure that Marizé didn’t just keep up with digital evolution but stood out as an industry leader.
A renewed Marizé, stronger than ever. A bold brand, a powerful digital presence, and the right tools to grow and stand out in the global market. Tradition and innovation? We proved they can go together seamlessly.
