Company
About
JCS Ceramics has a legacy that spans four generations, evolving into a benchmark in the production of red clay pots and planters for the floriculture industry. With a reputation built on craftsmanship and innovation, it was time for a digital transformation to match its global ambitions.
Client
JCS Ceramics
Sector
Ceramics
Location
Portugal
Services
Web Design and Development;
Bilingual Content and Copywriting;
Professional Photography (Facilities & Production);
AI-Enhanced Imagery; SEO Optimization;
Analytics Integration & Custom QR Code for Trade Fairs.
Goal
With a new generation stepping up to lead the company, JCS Ceramics needed more than just a website upgrade. The goal was to present the brand in a fresh, modern way, appeal to international clients and make a strong impression at trade fairs. A refined, professional and strategically designed digital presence was the next step in their evolution.
Our Strategy
We focused on positioning JCS Ceramics as a global leader while preserving its heritage. Designed and developed a sleek, bilingual website tailored for an international audience.
Captured the essence of craftsmanship through professional photography of their facilities and production processes. Crafted compelling copy, ensuring the brand’s story was engaging and impactful.
Integrated SEO and analytics to enhance visibility and monitor performance.
Created a custom QR code for seamless contact sharing at trade fairs.
With a major industry event happening just one month after the website launch, everything was optimized for maximum impact.
Project
Process
We began by developing a new corporative website from scratch, designed to elevate JCS Ceramics’ international presence.
The bilingual platform provided an immersive experience, showcasing the brand’s legacy, production expertise, and commitment to quality. Every word of copy was carefully crafted by our team to ensure clarity, authenticity, and a persuasive tone. To visually capture the craftsmanship behind each product, our team conducted an exclusive photoshoot at the company’s facilities.
We documented the manufacturing process in detail, highlighting the artistry and dedication that define JCS Ceramics.
For product visuals, we integrated existing high-quality images provided by the client, ensuring a seamless and cohesive presentation.
To further enhance the storytelling, we leveraged AI-enhanced imagery, elevating key sections of the website with polished visuals that reinforced the brand’s premium positioning.
With a crucial trade fair just weeks away, we developed a custom QR code, allowing visitors to instantly access JCS Ceramics’ website and contact details. This ensured a smooth, modern way to connect with potential buyers and partners.
Beyond aesthetics, we ensured that JCS Ceramics' digital presence was built for long-term success. SEO strategies and analytics integration were implemented, boosting visibility on search engines and providing the company with real-time insights into website performance.
A modern, dynamic JCS Ceramics, ready to compete on a global scale. With a refreshed digital identity, a powerful website, and strategic trade fair tools, the company stepped into its next chapter with confidence. Four generations of tradition. One bold step into the future.
