Company
About
Éclat is a French haute couture brand, where every piece is a statement of elegance and refinement. Their garments are crafted with precision and artistry and they needed an identity that reflected this same level of sophistication.
Client
Éclat
Sector
Brand
Location
France
Services
Logo Design;
Full Brand Identity;
Luxury Label Design;
Packaging & Envelope Design.
Goal
Éclat wanted more than just a visual identity—they needed a brand presence that elevated the luxury experience from the moment a customer received their garments. This included labels, packaging elements and refined branding materials, ensuring that every touchpoint felt exclusive and meticulously designed.
Our Strategy
We developed a high-end branding identity, ensuring Éclat’s sophistication, heritage and craftsmanship were seamlessly communicated through every brand element.
Designed a refined visual identity, aligning typography, colors and textures with haute couture aesthetics.
Created a sleek, sophisticated logo, embodying timeless elegance.
Developed luxury packaging elements, including high-quality garment labels and custom-designed envelopes that enhance the unveiling experience.
Every element was curated to reflect the exclusivity of the brand, ensuring that Éclat’s identity extended beyond the clothing itself.
Project
Process
To shape the essence of Éclat’s brand identity, we developed a comprehensive and sophisticated visual presence.
This included the creation of a distinctive logo, carefully designed to strike a perfect balance between modern refinement and timeless appeal. The logo serves as the cornerstone of the brand’s image, embodying both elegance and contemporary sophistication. In addition to the logo, we crafted a full branding system, which encompassed carefully selected typography, a cohesive color palette and material guidelines.
This system ensures that every visual element of the brand is consistent, reinforcing the luxurious and polished nature of Éclat.
To further enhance the brand’s identity, we designed high-end labels that seamlessly integrate into the garments, adding a subtle yet powerful branding touch.
These labels are not just functional; they are a key element of the brand’s storytelling, reinforcing the luxurious feel of the product.
We also created custom envelopes for packaging, designed to elevate the unboxing experience and infuse an added layer of luxury.
The goal was to ensure that from the moment the client receives a piece of Éclat, they are immersed in a sense of exclusivity and elegance.
Ultimately, the goal was to create an immersive luxury experience where every brand detail, from the logo to the packaging, feels intentional, elegant and unforgettable.
Every aspect of Éclat's identity was designed to ensure that the experience of engaging with the brand is as luxurious and memorable as the pieces themselves.
Éclat now possesses a cohesive and elegant brand identity, ensuring that every interaction with their garments—whether on a label, in an envelope, or through the refined typography—feels as exclusive as the haute couture itself. The unveiling experience has been transformed into a moment of luxury, reinforcing Éclat’s position in the world of high fashion.
