Company
About
Lunet, a prestigious Brazilian footwear brand, is renowned for its high-quality shoes that blend sophistication with comfort. With a strong focus on craftsmanship and style, Lunet has earned a loyal following and a respected place in the industry.
For a limited-edition release, the brand aimed to enhance the unboxing experience with exclusive, luxurious packaging. The goal was to create a design as refined and unique as the shoes, leaving a lasting impression on customers.
Client
Lunet
Sector
Brand
Location
Brazil
Services
Packaging Design for Limited Edition;
Branding and Visual Identity for Packaging;
Advertising Campaign Management;
Launch Strategy and Execution &
Targeted Marketing for Exclusive Audience.
Goal
Lunet's objective was to develop premium packaging for their limited-edition collection that would enhance the customer experience. The packaging needed to align with the high-end nature of the shoes while also serving as a collectible item, making the unboxing experience feel as special as the shoes themselves. In addition to creating the packaging, Lunet wanted to boost awareness and generate excitement for this limited-edition release through well-targeted advertising campaigns.
Our Strategy
We approached the project with the goal of creating a cohesive and impactful experience for Lunet's customers.
Our strategy involved two main aspects: premium packaging design for the limited-edition collection and managing targeted advertising campaigns to create buzz around the launch.
For the packaging design, we focused on developing an exclusive and sleek design for the shoe boxes that would communicate luxury, sophistication and rarity. The aim was to create an unforgettable unboxing experience that matched the exclusivity of the limited-edition collection. Every detail, from the materials used to the design elements, was carefully considered to ensure the packaging reflected the high-end nature of Lunet's brand.
The packaging needed to reflect the elegance of Lunet’s shoes while also highlighting the exclusivity of the limited-edition release.
We ensured that every detail of the packaging spoke to the luxury and craftsmanship of the brand, making the unboxing experience as premium as the product itself. It was essential that the design emphasized the rarity and uniqueness of the limited-edition collection, making each customer feel as though they were receiving something truly special.
For the advertising campaigns, we collaborated closely with Lunet to develop a tailored strategy designed to build anticipation and generate demand for the collection. The campaigns were focused on reaching the right audience, particularly high-end customers and fashion enthusiasts who would appreciate the exclusive nature of the product.
Our approach included strategic ad placements and messaging that communicated the rarity of the collection, positioning it as a must-have for those who value both style and exclusivity.
Project
Process
Our team collaborated closely with Lunet to develop a striking and sophisticated packaging concept for their limited-edition shoe collection. Every detail was carefully considered to reflect the exclusivity and luxury of the brand while enhancing the overall customer experience.
The packaging design focused on creating an elegant yet understated presentation. We crafted custom shoe boxes with a luxurious matte black finish, incorporating subtle embossing and a metallic logo to achieve a refined aesthetic.
This minimal yet sophisticated approach ensured that the packaging was both visually captivating and perfectly aligned with Lunet’s brand identity and the exclusivity of the collection.
To maximize the impact of the launch, we also managed advertising campaigns tailored to highlight the collection’s limited-edition appeal. These campaigns were strategically designed to attract fashion-conscious consumers who appreciate exclusivity, generating excitement and fostering a sense of urgency around the release.
Additionally, we developed a launch strategy that ensured a seamless and cohesive brand experience across all marketing platforms.
From social media visuals to promotional materials, we worked to unify Lunet’s messaging, reinforcing the brand’s sophisticated identity and making the unveiling of the collection a memorable event for customers.
Lunet's limited-edition collection saw great success, driven by its luxurious packaging and strategic marketing. The custom black shoe boxes became a symbol of exclusivity, enhancing the customer experience. Targeted campaigns built anticipation, attracting the right audience and generating high demand. This project showcased how thoughtful branding and design, paired with a strong marketing strategy, can elevate a product and leave a lasting impression.
