Company
Priority Season
About
Founded in 2014 in Santo Tirso, Portugal, Priority Season is a textile company dedicated to innovation, precision, and sustainability. With a highly skilled team and state-of-the-art facilities, they specialize in high-end production, catering to premium and luxury brands. But despite their expertise, they faced a challenge: how to communicate their excellence to international clients in the luxury sector? That’s where we came in.
Client
Priority Season
Sector
Textile
Location
Portugal
Services
Branding Refinement and Guidelines;
Web Design and Development;
Professional Photography (Factory, Processes, Team);
High-End Cinematic Video Campaign;
2D Animation for Product Showcase;
SEO Optimization and Analytics Integration;
Custom Email Signatures;
Strategic Content & Copywriting.
Goal
Priority Season needed a website that reflected their premium positioning—one that exuded luxury, trust and craftsmanship. Their goal was to attract new international clients and establish themselves as a go-to partner for high-end textile production.
Their identity was strong, but their digital presence needed to match it.
Our Strategy
Our approach was clear: create a refined, immersive experience that would elevate Priority Season’s digital presence and appeal to luxury clients.
Refined their branding by developing a complete brand guidelines manual with typography, color palettes and logo refinements.
Designed and developed a high-end website, carefully structured to tell their story and showcase their capabilities.
Captured the essence of their craftsmanship through professional photography and videography, including factory shoots and high-production campaign videos.
Directed a cinematic video campaign, featuring artistic storytelling to highlight their process, quality, and attention to detail.
Implemented an innovative 2D animation feature, showcasing select garments they had produced. Photographed the entire team with professional styling, makeup and hair, ensuring a polished, premium feel. Enhanced the digital experience with strategically placed video snippets across the website, providing an immersive behind-the-scenes look.
Designed professional email signatures, adding that final layer of sophistication to every client interaction.
The result? A seamless fusion of storytelling and strategy, designed to capture attention, build trust, and leave a lasting impression.
Project
Process
We started with branding refinement, creating a detailed brand guidelines manual to ensure consistency across all touchpoints.
Their existing logo was fine-tuned and we curated a sophisticated color palette and typography that reinforced their premium identity.
Next, we designed and developed a corporative website that reflected Priority Season’s core values: luxury, craftsmanship and innovation.
Every element was meticulously crafted to engage and impress high-end clients.
To visually bring their story to life, we conducted a full-scale photography and video production inside their factory.
Our team captured everything from the intricate manufacturing process to the modern facilities, giving prospective clients an inside look at the brand’s dedication to excellence.
For the campaign video, we took an artistic, cinematic approach.
We filmed two high-production videos—one showcasing the factory, production, and innovation and another focusing on the people behind the craftsmanship. We brought in a professional model, used green screen technology for 2D animations and wove together a visually striking narrative that reflected the luxury sector’s expectations.
Beyond traditional content, we introduced an interactive 2D animation of select garments, adding an innovative touch to the website experience. To further humanize the brand, we organized a team photoshoot, complete with a professional stylist and makeup artist, ensuring a polished, editorial-style presentation.
To reinforce Priority Season’s credibility, we integrated SEO optimization and analytics, boosting visibility in search results and tracking performance.
Finally, custom email signatures were designed, ensuring every client interaction maintained a refined, professional touch.
The attention to detail was key—luxury is about experience, and we made sure every digital interaction felt as premium as their craftsmanship.
A digital transformation that exudes luxury, credibility and craftsmanship. After launching, Priority Season received the attention they were aiming for, along with positive feedback from clients who recognized their new level of prestige.
When every detail matters, the experience makes the difference.
